Beyond 20 / 20 Vision

Today I, (Roberto Kaplan), demonstrated to a young man how he could become more aware of looking through his lazy left eye. I flashed a vertical and horizontal line into his right ‘good eye’ only. By transferring these flashes through his brain, with the right eye covered, he learned to see the ‘plus sign’ effect through his left eye. This transference after-image effect is well know in Optometric Vision Therapy.

William James, the American Psychologist and Philosopher, said: “We are conscious of what we attend to — and not conscious of what we do not attend to”.

Researchers on the other hand have found the first physiological evidence that invisible subliminal images do attract the brain’s attention on a subconscious level.

A recent study showed “there is a brain response in the primary visual cortex to subliminal images that attract our attention — without us having the impression of having seen anything.”

There is remarkable ‘plasticity’ potential for the brain to be programmed with ‘software’ that influences human behaviour. In Optometric vision therapy we consciously use after-images to awaken the brain’s activity for receiving light, and in turn train clear viewing through both eyes. This is carefully explained to the patient.

A modern advertisement design can also use a flashed image that may subliminally affect people’s decisions, like remembering or even buying a particular brand product.

A new advertisement for BMW uses “an after-image effect for a completely new brand experience”, claims the designers. It “..turns spectators into astonished fans….uses an after image of the brand to literally get into people’s heads.”

Sounds as effective as my after image technique I used on my patient.

While watching the BMW ad, there is a bright flash, and Ruben Xaus, the motor cyclist says he ‘lives his dream’, what dream? “Close your eyes, look deeply into yourself.” It’s in you, close your eyes and you will see it too”. The viewers watching the add saw the letters BMW, when their eyes were closed.

My patients wake up to their dreams during and after vision therapy. They may not buy a BMW motorcycle, but their new encoded perceptions for their dream life is much clearer. If BMW knows that this neat effect of zapping works, what about the millions who can benefit from Optometric Vision Therapy.

Here is the a video of the advertisement. (Thank you BMW and the ad agency for a very creative process)

The EyeCode®- Integrated Vision Therapy version of their slogan would read:
“Tell me something. And I might listen.
Show me something. And I will understand.
Involve me. And I will KNOW!”

Post script – By the way, Subliminal advertising is banned in the United Kingdom, but still legal in the USA.
Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of others, and are the Author’s perceptions.

References:
Science daily Report.
After Image description.
What is Vision Therapy?
College of Optometrists in Vision Development.
Free Information and Networking Platform for Vision.
Eldon Taylor’s Website.